UNDERSTANDING ROAS RETURN ON AD SPEND IN PERFORMANCE MARKETING

Understanding First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models provide all conversion credit to the final touchpoint an individual involves with prior to taking a desired action. This attribution design can be useful for measuring the efficiency of your brand name recognition projects.

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment models give all conversion credit scores to the last touchpoint a customer involves with prior to taking a wanted activity. This attribution design can be valuable for gauging the effectiveness of your brand understanding projects.